essay improvements

essay smart targets

Ebi: proof-reading work to make sure correct grammar is used additionally ensure punctuation is up to standard for example spellings and capitals.
To complete essay properly and write two sides to an argue,met using references and include conclusion
avoid making claims that are not backed up by theorists or sources,additionally by using theory in a way to develop your arguments.

Contemporary music videos

"Contemporary music video's are nearly elaborate adverts with little artistic, social or moral integrity. Discuss with refrence to music videos and theorists you have studied."

Nowadays many people argue that music videos are like adverts that have very little artistic values,social or morale integrity.
Personally I agree with this statement but we all know there is always another music video ready to challenge the stereotype.
Firstly i believe that most artists in the spotlight nowadays have the aim  to 'sell out' and many of them will go extreme lengths to achieve this,with this aim i believe the passion for the art is totally missed completely nowadays and the shadow from the big record label companies overpower it ,but then again music is a business and one of the way many see to create a fortune and become famous.
my first example is a music video that was top played on YouTube when released,its Nicki Minaj -Anaconda,this music video is literally pushing the boundaries of what can be played on national TV,many would even regard it as containing features that can be classified as soft porn.This example is totally perfect as it received over 230 million views in less than two months,which therefore backs up the male gaze theory which was proposed by Laura mulvey which basically states that by viewing characters from the males perspective will help improve numbers,this is definitely the case in nicki minaj's case,additionally the camera has to focus on the curves of the females body in Nicki Minajs case she spent reportedly over 100 thousands dollars enhancing her buttocks and breasts,these enhancements are definitely giving Nicki the attention but they also fit in with the stereotype of male gaze as men look at her as an object.

This Nicki Minaj video may also incorperate features from the karl marx theory which states that artists are controlled by the power above, the production companies and record labels,this may be relevant as Nicki had to do all these enhancements to become the perfect artist in the eyes of big ecord labels,additionally she is originally a rap artist but now is drifting steadily to the pop genre,this factor may also be heavily controlled by the big companies that have control over her.

The pop culture is now purely based on very sexual themes,young women dressed in literally nothing 'twerking' which is one of the latest trends,every pop female artist has done it,from Nicky Minaj to the troubled Miley Cyrus who was portrayed by the media as an innocent girl not too long ago,but one thing all these pop girls have in common is that they are all regarded as international stars which most likely connotes to talented upcoming artists that they have to do this to become successful.This then brings me to my next example,the relatively new artist on the scene Iggy Azalea,  as you can see from her video which is probably the hit that made labels recognize her,she flaunts her semi nude body in different angles,she even plays the role of what looks like a prostitute or lap dancer.dancer. Iggy is signed by Def Jam which is one of the most powerful labels alive,i used Iggy as an example as personally i believe that she is totally overrated and nowadays fans are being totally brainwashed due to the fact that i know that she is a basic artist and if it wasn't for her image which is deemed 'ideal'in the eyes of the media she would not be as successful as she is currently as the big record labels will not be able to exploit her and sell her image as they do now.

Therefore we can conclude that now talent is less important and representation plays a much more important role in success.This brings me to my next point which is that music videos have become a platform for artists to sell products,advertisements incorperated in the music video are not hard to find.as you can see in Dj Khaleds music video he promotes his headphones at the start of the music video for about 30 seconds whilst he is talking to the model who can also be referred to as an object firing the description of the male glare model and even throughout the video he takes time to prolongue the scene to draw attention to his product ,this therefore signifies that music is a business and the passion is fading away,Dr Dre is an artist thats made the Beats headphones his success is due to his business strategies,he markets his products through music videos as he gets popular artists to create their own signature colour of beat headphones,then by them broadcasting this to all of their fans persuades them to purchase them,

as you can see the teen star Justin Bieber is self promoting the beat collection.collection. Dre recently became the first hip hop billionaire as he sold his shares in beats for 3 billion dollars to apple,Dre has also been making an album titled 'detox' for about 15 years now,this therefore denotes that his business moves are much more of a priority than his music.

 I believe that the question raised many time is does sex sell? and i think we can all say it does,as not everyone can appear in a music video for example record companies spend hundreds of thousands in hiring out models to appear in semi nude shoots,For many artists the denotations made from their music videos is that they have power over females,this can clearly be seen in many rap videos from artists such as rick Ross and 50 cent but this normal and the usual naked girl in the background but an artist that made a huge statement with his music video is Robort Thicke with blurred lines,he took it to another extent and its even worse as the track is so weak that the video totally doesn't fit in with the sort of chilled theme.